5 Ways Branded Stickers Can Help Your Business Grow

01 Sep 2018
Businesses have been using branded stickers as part of their marketing initiatives for years because of their longevity and cost. We rounded up some ideas for using stickers to grow your business and attract new customers: New Product Launches Thinking up ways to market and effectively market your new product or service can be tough. Why not consider printing it on a custom sticker? Not only will it get people talking but raise awareness too! If your insurance company is launching a new ser…

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10 Of The Most Iconic Logos To Inspire You

26 Aug 2018
Before you can print your stickers, labels or decals, you’ll need to get a killer logo designed. But with all the choices out there where do you even begin? These 10 iconic brands got it spot on when they created their branding. You’ll notice each of these most famous brands use simple designs that speak to their core values and offerings. Read on to get inspired! Apple While the Apple logo has always been prominent, the brainchild of Steve Jobs has grown in popularity in recent years …

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Client Spotlight: DroneScan

15 Aug 2018
We wouldn’t be where we are or be able to do what we love without YOU, our customers. Today we thought we’d introduce you to one of our most fascinating customers, DroneScan. Meet Jodi and Jasper, the dream team behind this company. How did you identify the gap in the market for something like DroneScan?  I visited a manager of a large warehouse and discovered that a huge number of man hours – as well as heavy machinery such as forklifts – were required to take inventory of sto…

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Simple Ways To Encourage Sustainability in Your Office

13 Aug 2018
With water and energy crises at the centre of our minds in South Africa, and ever-increasing expenses, you may be wondering how you can help. By getting your team on-board with sustainable practices through key internal messaging, not only will you be helping decrease the strain on resources, but you could save money too! Here are some ideas for custom decals, stickers and labels to place around your office to keep sustainability top of mind for your team! Be Water-Wise It is a good idea to ge…

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Meet The Team: Shaun

13 Aug 2018
As part of our ‘Meet The Team’ series, this month we’d like to introduce you to Shaun. He’s a creative, music-loving guy with a rock-star vibe to him, so read on to find out more about what he does and what makes him tick. Thanks for sitting down with us, Shaun. What is your role in the business? I am mainly involved with customer service and sales. Which area of the business is your favourite and why? Even though I don’t deal with it directly, the laser-engraving side of the busine…

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The Advantages of Vehicle Branding

24 Jul 2018
Great advertising is not only about making an excellent first impression, but a lasting one! How do you achieve that? Vehicle branding! Having custom decals on your vehicle is a memorable way to spread your key messaging and get your name out there, especially if your branding is well-thought-out. Eye Catching Vehicle branding that is bright, bold and a little quirky will catch the attention of passer-by’s and fellow drivers stuck in traffic. Your vehicle will stand out from other cars on…

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Mandatory Requirements For Food Labels in South Africa

18 Jul 2018
Before you’re ready to sell the secret sauce, contest-winning gherkins or flavour-filled jam, there are a few things to consider when creating food labels to stick onto your packaging. We’ve made things easier for you by listing the compulsory information the Department of Health requires to appear on packaging in order for food products to be sold in South Africa. Product Name You are required to have a precise product name to inform the customer of exactly what is in the packaging. Yo…

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8 Ways Psychology Impacts Branding Decisions

17 Jul 2018
When branding your products or business, it is important to consider human psychology in your designs. There are always a number of psychological factors at play that determine how well branding is received. Humans are impulsive by nature Like it or not, humans are programmed to make decisions quickly which sometimes means being impulsive. This can be used to a marketer’s advantage as impulsive purchase decisions can lead to your product or service being bought. Calls to action like “s…

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Meet The Team: Nkosi

10 Jul 2018
Get some insight into our business straight from the source! This month as part of our ‘Meet The Team’ series, we sat down with the bubbly Nkosi to dig a little deeper. If you’re looking for a great conversation, best you visit us and grab a cuppa with our office extrovert! Q: What do you do here? A: I handle all the laser-engraving machines. The sales team will receive orders and artwork, which then gets passed on to me. I optimize the layout on CorelDraw and process the ar…

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7 Font Trends To Follow in 2018

28 Jun 2018
The power of typography is no secret – it either catches the eye of the consumer or is dull enough to be ignored. If you’re building a brand or designing stickers and labels, fonts are a vital component. Here are 7 trends to try this year to stay ahead of the pack. Serif Fonts For The Win This year has seen a rise in the use of serif fonts in branding. Not sure what the heck that means? A serif can be described as, “a small line attached to the end of a stroke in a letter or symbol.…

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