Before you can print your stickers, labels or decals, you’ll need to get a killer logo designed. But with all the choices out there where do you even begin? These 10 iconic brands got it spot on when they created their branding. You’ll notice each of these most famous brands use simple designs that speak to their core values and offerings. Read on to get inspired!
While the Apple logo has always been prominent, the brainchild of Steve Jobs has grown in popularity in recent years with the explosion of technology and Apple’s ever-increasing range. Love or hate Apple, you can’t deny you’d recognise that logo anywhere!
If you own a car, you’ve likely come across the Michelin man. Sometimes you can see him blowing in the breeze on Old Main Rd in Pinetown. Or maybe you’ve seen his mummy-like figure on your TV screens. Sometimes giving an ordinary thing like tyres a personality through your branding is all you need to become recognisable!
When you see 4 colourful squares, if Microsoft doesn’t immediately come to mind it’s time to climb out from under that rock you’ve been living under since the 90s!
It’s simple, it’s international and it’s making us hungry already. The golden arches that make up the global McDonalds logo were derived from the brands early store design, so that they would stand out and be seen by passers-by from a distance.
Everytime we see smiley Colonel Sanders in his apron we know our grumbling tums are in for a treat! The world’s favourite fried chicken certainly has one of the most iconic logos of all time. Now excuse us while we go inspect the logo more closely on our zinger wings packaging…
The Nike swoosh was created by a graphic design student back in 1971 who was paid a grand total of $35 for her design. It’s simple, elegant yet so clearly embodies the core values of the brand – just do it!
The well-known and much-loved siren in the centre of the Starbucks logo has been used since 1971. The coffee powerhouse has since dropped using its name on their logo – because, well, they’re just that popular there’s no need. Coffee anyone?
If you were asked to name any designer fashion brand, how many of you would say Chanel? The iconic French brands logo was made up of founder Coco Chanel’s initials, perfectly symbolising her minimalist designs and monochrome colour palette.
When you think of luxury vehicles, its likely Mercedes comes to mind. The triangle star exemplifies the brand’s “dominance over land, air and sea” with their wide product offering.
The snazziest and cutest mouse around, it’s no doubt Mickey is the mascot of Disney! The simple mouse silhouette has to be one of the most well-known logos by a mile!