Tag: logo design

10 Of The Most Iconic Logos To Inspire You

26 Aug 2018

logo

Before you can print your stickers, labels or decals, you’ll need to get a killer logo designed. But with all the choices out there where do you even begin? These 10 iconic brands got it spot on when they created their branding. You’ll notice each of these most famous brands use simple designs that speak to their core values and offerings. Read on to get inspired!

  1. Apple

While the Apple logo has always been prominent, the brainchild of Steve Jobs has grown in popularity in recent years with the explosion of technology and Apple’s ever-increasing range. Love or hate Apple, you can’t deny you’d recognise that logo anywhere!

  1. Michelin

If you own a car, you’ve likely come across the Michelin man. Sometimes you can see him blowing in the breeze on Old Main Rd in Pinetown. Or maybe you’ve seen his mummy-like figure on your TV screens. Sometimes giving an ordinary thing like tyres a personality through your branding is all you need to become recognisable!

  1. Microsoft

When you see 4 colourful squares, if Microsoft doesn’t immediately come to mind it’s time to climb out from under that rock you’ve been living under since the 90s!

  1. McDonalds

It’s simple, it’s international and it’s making us hungry already. The golden arches that make up the global McDonalds logo were derived from the brands early store design, so that they would stand out and be seen by passers-by from a distance.

  1. KFC

Everytime we see smiley Colonel Sanders in his apron we know our grumbling tums are in for a treat! The world’s favourite fried chicken certainly has one of the most iconic logos of all time. Now excuse us while we go inspect the logo more closely on our zinger wings packaging…

  1. Nike

The Nike swoosh was created by a graphic design student back in 1971 who was paid a grand total of $35 for her design. It’s simple, elegant yet so clearly embodies the core values of the brand – just do it!

  1. Starbucks

The well-known and much-loved siren in the centre of the Starbucks logo has been used since 1971. The coffee powerhouse has since dropped using its name on their logo – because, well, they’re just that popular there’s no need. Coffee anyone?

  1. Chanel

If you were asked to name any designer fashion brand, how many of you would say Chanel? The iconic French brands logo was made up of founder Coco Chanel’s initials, perfectly symbolising her minimalist designs and monochrome colour palette.

  1. Mercedes

When you think of luxury vehicles, its likely Mercedes comes to mind. The triangle star exemplifies the brand’s “dominance over land, air and sea” with their wide product offering.

  1. Mickey Mouse

The snazziest and cutest mouse around, it’s no doubt Mickey is the mascot of Disney! The simple mouse silhouette has to be one of the most well-known logos by a mile!

 

How To Choose Effective Colours For Stickers & Labels

08 May 2018

stickers and labels logo colours

The colour of product packaging and branding has a major impact on consumer purchasing behaviour. This is why it’s important to understand your customer, and the psychological impact colour could have on them, before creating your new stickers and labels with us.

Go Bold with Red

By far the boldest choice, red can certainly help your product stand out from the crowd. It’s been shown to encourage impulse buying and customers associate it with feelings of excitement. This works well for food and alcohol stickers and labels.

Clean and Green

Calming and soothing shades of green are strongly associated with eco-friendly and environmentally-focused products. Green is also linked to feelings of tranquility and luck, so can also be suitable for those in the health and well-being industries.

Shades of Blue

People tend to associate feelings of security, trust and reliability with the colour blue. It’s also been found that men resonate better with brands that use this more masculine colour, hence if your target market is male, blue is a solid choice.

Bright and Vibrant Orange

Orange is known to conjure feelings of warmth, vitality and adventure making it suitable for a wide spectrum of brands. Orange is an energetic colour that generally seems to invoke positive emotions making it a great choice for most brands.

(Not So) Mellow Yellow

Yellow is ranked as the most attention-grabbing colour because it always pops against the rest of the design. Despite it being a warm and cheerful colour, it needs to be used sparingly in design as it can cause eye fatigue – especially when it’s very bright.

Simply White

White is extremely popular in label and sticker design due to its simplicity and timeless appeal. It’s associated with serenity, purity and calmness making it a great choice for beauty products, supplements and spas.

Once you’ve picked the perfect colour(s) for your stickers and labels, the final consideration is your font. Ensure it is legible and big enough so that people do not have to strain to read it. Remember if they can’t see it, they probably won’t buy it.

Ready to design and print your awesome new stickers and labels? Great, we’ve made it super easy and convenient for you! At StickerandLabelSA, it’s as easy as ordering online and getting them delivered to your door! And if you get stuck, pop us a mail at office@stickerandlabelsa.co.za – we’re always ready to help.