5 Ways Branded Stickers Can Help Your Business Grow

01 Sep 2018

branded stickers

Businesses have been using branded stickers as part of their marketing initiatives for years because of their longevity and cost. We rounded up some ideas for using stickers to grow your business and attract new customers:

  1. New Product Launches

Thinking up ways to market and effectively market your new product or service can be tough. Why not consider printing it on a custom sticker? Not only will it get people talking but raise awareness too! If your insurance company is launching a new service offering, print your campaign slogan onto a sticker to build up hype and generate excitement. By the time your official launch rolls around, you’ll already have a pool of interested people ready to sign up. If you have created a website or landing page for your new product or service, it’s worth including that link on the sticker to direct some traffic to your page and improve your SEO.

  1. Street Promotions

Street promotions are a great way to get people who are not familiar with your brand more aware of who you are and what you do. From a lead generation perspective, handing out branded stickers at intersections and robots is a solid way to grow your brand and expand your audience. What should you put on these? Your logo, a competition, a fun quote or image…anything that is memorable and would add value to your intended audience in a way that is still on-brand.

  1. Social Media

It can be hard to target the right audience, at the right time on social media…not to mention hellishly expensive! It’s worthwhile printing your social media handles onto stickers that can either be given away with purchase or handed out for free in your store or office to help you get noticed. These customers are already engaged with your brand which ensures you’re advertising to the right audience which will save you money down the line.

  1. Bumper Stickers

This one is particularly useful for fun, quirky brands. Work with your marketing team to find a suitable memorable phrase or slogan that can be printed on a sticker with your logo. With the majority of people keeping cars for anywhere from 3 to 5+ years, bumper stickers often stay on a car for this full time period, scoring your business a huge amount of impressions and increased visibility.

  1. Sticky Business Cards

Give your business card a facelift by making it sticky! A sticker-style business card allows new leads to pop your sticker on their laptops, fridges or desks therefore keeping you top of mind. Most traditional business cards end up forgotten in a handbag, pocket or in a sea of paper on desks but having something unique could up your chances for converting that lead into a new customer.

 

There really are so many ways stickers can be used to help you gain visibility, grow your audience and win over leads. If you’re stuck and don’t know which option to choose, get in touch with our team! Remember you can buy stickers of any quantity, size or shape from us and all of this can be done online (yay!).

Need a quote? You can use our quick and simple online quote form to get an instant price for your job – it will also show the unit price. Our online sticker quote generator is situated on our home page. Simply put in the width and height for your particular sticker and then insert the quantity. You will almost see the price instantly. We offer generous volume discounts, so feel free to play around with the quantity to get a total/unit price that suits your requirements and budget.

8 Ways Psychology Impacts Branding Decisions

17 Jul 2018

branding

When branding your products or business, it is important to consider human psychology in your designs. There are always a number of psychological factors at play that determine how well branding is received.

  1. Humans are impulsive by nature

Like it or not, humans are programmed to make decisions quickly which sometimes means being impulsive. This can be used to a marketer’s advantage as impulsive purchase decisions can lead to your product or service being bought. Calls to action like “subscribe now,” “try now,” or “buy now,” work exceptionally well as they play on the customer’s innate weakness.  

  1. People Process Images Faster Than Text

This is an important psychological factor to consider when designing stickers, labels and decals as sometimes the visuals you use are the only opportunity you’ll get to woo the customer. People do think in pictures after all so your visuals could make or break customer buy-in. 

  1. The Colour Blue is Linked To Trust

There is a significant psychological link between the colour blue and feelings of trust. Adding blue to your branding is a good idea if you would like to invoke feelings of trust from customers.

  1. Good Copy Goes A Long Way

When developing branding, it is worth your while to hire a professional copywriter to get the wordy bits right! Use of the right words goes a long way in building trust – authentic, certified, loyal and official are just some examples of suitable words to use.

  1. Repeat Business

Also known as the “foot in the door” technique, marketers can rest assured that when a customer says yes to subscribing to an email sign-up or free trial are highly likely to repeat this positive behaviour again in future.

  1. Price Matters

How you value and price your product or service can have a psychological impact on customers down the line. For example, if someone is shopping for a couch and decides their budget is R2000, your couch going for R3999 will be way over budget. However if that customer saw a ‘marked down’ price of R2500, even though it is over budget they would likely still purchase it.

  1. All Decisions Are Based Off Emotion

Every single decision humans make is based off of and informed by emotions. Marketers should not attempt to elicit an emotional response but rather align campaigns and products/services themselves with the emotion customers may be most inclined towards.

  1. People Behave How They’re Labelled

It is something of a self-fulfilling prophecy – we see ourselves through others perceptions, so what others tell us we are is generally how we will behave. Therefore, it is ok for you to tell your customers who they are, what they believe and how they should act through your messaging. This will determine whether or not they will buy your product or service.

Order custom Stickers, Labels and Decals online!

Need stickers, labels or custom decals printed? StickerAndLabelSA at your service! Upload your designs on our user-friendly website, pay for your order and relax – your order will be delivered to your door in 1-2 working days. Not only do you not even need to leave the office to order branded stickers, labels and decals but we print any quantity, size and shape!

7 Font Trends To Follow in 2018

28 Jun 2018

fonts

The power of typography is no secret – it either catches the eye of the consumer or is dull enough to be ignored. If you’re building a brand or designing stickers and labels, fonts are a vital component. Here are 7 trends to try this year to stay ahead of the pack.

  1. Serif Fonts For The Win

This year has seen a rise in the use of serif fonts in branding. Not sure what the heck that means? A serif can be described as, “a small line attached to the end of a stroke in a letter or symbol.” It was considered outdated at one stage, but the old classics have come back in style – think Times New Roman and Typewriter style fonts.

  1. Back In Time

There has been an upswing in the use of 70s and 80s style fonts that give off very retro vibes. These types of fonts suit a trendier, edgier brand such as bars and restaurants. They would clash with the branding of an upmarket store or hotel for example.

  1. Size Matters

2018 is all about being big and bold – including fonts! Large, bold fonts are eye-catching and help a brand stand out. In fact, bold fonts demand consumer attention!

  1. Cut-outs and Overlays

Imagine multiple image overlays to create an interesting canvas for your text to appear on. This includes letter cut-outs with the background peeping out to add interest to designs.

  1. Highlights and Underlining

Highlighting and underlining words is not only reserved for SKY News and magazines. This year has seen a major increase in this attention-grabbing technique, giving designs a modern editorial feel. This is also a simple way to draw attention to specific words or phrases.

  1. Brush Scripts

If you haven’t seen handwritten style fonts splashed across your favourite blogs, social feeds or magazines then you’ve been hiding under a rock! Brush scripts are MASSIVE, especially when it comes to logo design. If it fits your brands, this soft and beautiful font style should be strongly considered.

  1. Transparency

Picture colourful backgrounds with clear fonts superimposed onto them. This has given designs a clean, contemporary feel and once again, suit a more relaxed and trendy brand.

Sho, that probably felt like a lot of new information! But don’t stress, we’re here to help! We make printing your branded stickers, labels and decals easy as pie by allowing you to upload your completed designs on our website and that’s it – order placed! Your order then gets delivered to your door faster than you can say ‘What the font!’

Order your Stickers, Labels or Decals Now!

 

 

 

How To Choose Effective Colours For Stickers & Labels

08 May 2018

stickers and labels logo colours

The colour of product packaging and branding has a major impact on consumer purchasing behaviour. This is why it’s important to understand your customer, and the psychological impact colour could have on them, before creating your new stickers and labels with us.

Go Bold with Red

By far the boldest choice, red can certainly help your product stand out from the crowd. It’s been shown to encourage impulse buying and customers associate it with feelings of excitement. This works well for food and alcohol stickers and labels.

Clean and Green

Calming and soothing shades of green are strongly associated with eco-friendly and environmentally-focused products. Green is also linked to feelings of tranquility and luck, so can also be suitable for those in the health and well-being industries.

Shades of Blue

People tend to associate feelings of security, trust and reliability with the colour blue. It’s also been found that men resonate better with brands that use this more masculine colour, hence if your target market is male, blue is a solid choice.

Bright and Vibrant Orange

Orange is known to conjure feelings of warmth, vitality and adventure making it suitable for a wide spectrum of brands. Orange is an energetic colour that generally seems to invoke positive emotions making it a great choice for most brands.

(Not So) Mellow Yellow

Yellow is ranked as the most attention-grabbing colour because it always pops against the rest of the design. Despite it being a warm and cheerful colour, it needs to be used sparingly in design as it can cause eye fatigue – especially when it’s very bright.

Simply White

White is extremely popular in label and sticker design due to its simplicity and timeless appeal. It’s associated with serenity, purity and calmness making it a great choice for beauty products, supplements and spas.

Once you’ve picked the perfect colour(s) for your stickers and labels, the final consideration is your font. Ensure it is legible and big enough so that people do not have to strain to read it. Remember if they can’t see it, they probably won’t buy it.

Ready to design and print your awesome new stickers and labels? Great, we’ve made it super easy and convenient for you! At StickerandLabelSA, it’s as easy as ordering online and getting them delivered to your door! And if you get stuck, pop us a mail at office@stickerandlabelsa.co.za – we’re always ready to help.