Put Our Templates To The Test

17 Sep 2018

templates

You’ve come to the realisation you need stickers or labels for your business or perhaps just for personal use…but where to begin with design, right? We’ve taken the guesswork and stress out of designing your own stickers and labels by offering an ever-growing gallery of templates for you to choose from. Here are your various options…

  1. Design Your Own

If you’re a design whizz or have an in-house graphic designer, then you can upload your artwork directly to our website. Upload your artwork in a .jpg file and customise your sticker/label size and quantity on our quote generator.

  1. Personalise Our Templates

If you’re not a designer, but you need your labels personalised, have a click through our gallery of predesigned stickers and labels. You can then personalise these in the ‘design wizard’ on our site which works in a similar, easy-to-use format to Canva. Here, you can also adjust the size of your stickers or labels to ensure you get the maximum quantity per printed sheet.

We’ve got an extensive collection of sticker and label templates including those for holiday or seasonal events such as Christmas, Valentine’s Day, Father’s Day and Mother’s Day. Stickers and labels have also become a popular choice for Save The Dates for engaged couples.

  1. Use Ready-To-Go Templates

There are some templates in the gallery that don’t require personalisation. This includes stickers for birthdays, workplace safety warnings and ‘just-for-fun’ stickers and labels. Take a look at our sticker gallery hereand label gallery here, we’re sure you’ll find what you’re looking for! If not, please don’t hesitate to get in touch with us for assistance.

Need a quote? You can use our quick and simple online quote form to get an instant price for your job – it will also show the unit price. Our online sticker quote generator is situated on our home page. Simply put in the width and height for your particular sticker and then insert the quantity. You will almost see the price instantly. We offer generous volume discounts, so feel free to play around with the quantity to get a total/unit price that suits your requirements and budget.

 

Meet The Team: Shaun

13 Aug 2018

shaun

As part of our ‘Meet The Team’ series, this month we’d like to introduce you to Shaun. He’s a creative, music-loving guy with a rock-star vibe to him, so read on to find out more about what he does and what makes him tick.

Thanks for sitting down with us, Shaun. What is your role in the business?

I am mainly involved with customer service and sales.

Which area of the business is your favourite and why?

Even though I don’t deal with it directly, the laser-engraving side of the business interests me.

What motto do you live by?

Be kind, love and rock ‘n roll!

What would we find you doing in your spare time?

I love spending time with my wife – she’s my best friend. We love to go for walks, philosophise, watch movies. On my own, I listen to a lot of music – all kinds – and also enjoy playing guitar.

If you could rule the world, what would you change on day one?

I would bulldoze all shopping malls and replace them with forests. I think you can tell I’m a nature person!

If you weren’t in your current role and could do absolutely anything, what would it be?

I would either be a cardio-thoracic surgeon or in a really famous rock ‘n roll band. Maybe both!

Why should customers choose to work with us?

We offer the best customer service I’ve ever experienced because we are passionate, always striving for the highest standards. As a result, we deliver on our promises every time. I feel like good service is hard to come by in South Africa, so I like to see us as the rebels, going against the status quo and being outstanding instead!

To finish off, here are some rapid-fire questions for you to answer…go!

Tea or coffee? Neither – I’d rather have Supermoo!

Burgers or Pizza? Pizza

Wine or Beer? Neither – hot chocolate is way better

Chips or Chocolate? I’m sure you already guessed it, chocolate

Beach or Bush? Bush

Winter or Summer? Definitely summer

Think Shaun is awesome? Us too. Place an order with us and you could be lucky enough to deal directly with the legend himself!

7 Font Trends To Follow in 2018

28 Jun 2018

fonts

The power of typography is no secret – it either catches the eye of the consumer or is dull enough to be ignored. If you’re building a brand or designing stickers and labels, fonts are a vital component. Here are 7 trends to try this year to stay ahead of the pack.

  1. Serif Fonts For The Win

This year has seen a rise in the use of serif fonts in branding. Not sure what the heck that means? A serif can be described as, “a small line attached to the end of a stroke in a letter or symbol.” It was considered outdated at one stage, but the old classics have come back in style – think Times New Roman and Typewriter style fonts.

  1. Back In Time

There has been an upswing in the use of 70s and 80s style fonts that give off very retro vibes. These types of fonts suit a trendier, edgier brand such as bars and restaurants. They would clash with the branding of an upmarket store or hotel for example.

  1. Size Matters

2018 is all about being big and bold – including fonts! Large, bold fonts are eye-catching and help a brand stand out. In fact, bold fonts demand consumer attention!

  1. Cut-outs and Overlays

Imagine multiple image overlays to create an interesting canvas for your text to appear on. This includes letter cut-outs with the background peeping out to add interest to designs.

  1. Highlights and Underlining

Highlighting and underlining words is not only reserved for SKY News and magazines. This year has seen a major increase in this attention-grabbing technique, giving designs a modern editorial feel. This is also a simple way to draw attention to specific words or phrases.

  1. Brush Scripts

If you haven’t seen handwritten style fonts splashed across your favourite blogs, social feeds or magazines then you’ve been hiding under a rock! Brush scripts are MASSIVE, especially when it comes to logo design. If it fits your brands, this soft and beautiful font style should be strongly considered.

  1. Transparency

Picture colourful backgrounds with clear fonts superimposed onto them. This has given designs a clean, contemporary feel and once again, suit a more relaxed and trendy brand.

Sho, that probably felt like a lot of new information! But don’t stress, we’re here to help! We make printing your branded stickers, labels and decals easy as pie by allowing you to upload your completed designs on our website and that’s it – order placed! Your order then gets delivered to your door faster than you can say ‘What the font!’

Order your Stickers, Labels or Decals Now!

 

 

 

Quirky Jam Flavours You Need In Your Life

24 Jun 2018

jam

Fancy yourself a bit of a foodie? Us too! Jam and preserves are a staple in any food lovers pantry, offering a versatile topping or side to a variety of dishes. We’ve created our fair share of jam jar labels for our customers and to pay homage to one of the world’s favourite condiments, we’re rounding up the flavours you need to try NOW!

  1. Bacon Jam

Nope, it’s not solely reserved for oversized knitwear-wearing, man bun flaunting hipsters – bacon jam is mainstream these days! And let’s be real…bacon makes everything taste better! Put it on your eggs, on toast or with your next cheese board. Our favourite? Pimping your toasted cheese sarmie!

  1. Raspberry and Vanilla Jam

Vanilla and raspberry have to be one of the most decadent flavour combinations when it comes to jams. There are a million drool-worthy things we can think of topping with this, but scones come to mind, as does apple pie. The dessert aisle is your oyster.

  1. Fig and Red Onion Marmalade

Ok, we’re officially salivating. Can you get much better than the sweet fruitiness of figs blended with the tang of the humble red onion? This guy goes fabulously on burgers, steak, your morning eggs and can make your lunchtime sandwich that much more delicious.

  1. Olive and Chilli Jam

Olive and chilli make for an interesting flavour profile, with the bitterness of orange mixed with the sweetness of citrus finished off with a spicy kick from the fresh chilli. Expect to spread it generously on baguettes with cheese, as a topping to your fish or on your smoked chicken salad. Yum!

  1. Pink Gin & Strawberry Jam

If only we could drink this straight out the jar. But alas, we’ve been told that’s not appropriate. Made from succulent, sweet strawberries with notes of juniper berry and elderflower, this fresh and fruity jam will make breakfast feel like cocktail hour every day!

  1. Single Malt Whisky Jam

Made from deliciously smooth and spicy bourbon, the rich and beautiful colour of the single malt whisky jam adds to its appeal. It pairs perfectly with zesty oranges so it’s a must if you plan on making a tangy citrus tart for dessert. A match made in confectionary heaven!

Whether you’re making jam to sell at markets or to give away as gifts, StickerAndLabelSA would love to help you print your perfect labels. No quantity, shape or size is off limits for us! Upload your artwork on our website, place your order and wait for your order to be delivered to your door before you can even blink!

 

5 Steps to Branding a Start-Up

06 Jun 2018

branding startups

Building a clear brand identity is key in differentiating yourself from your competition. It’s also a major reason why some start-ups succeed and why others fail. Beyond coming up with a winning business idea, your start-up needs branding. This is how you will connect with your customers, build trust and get them to buy in to your yet-to-be-tested offering.

Here are 5 ways start-ups can use branding to show the world they mean business!

  1. Get To Grips With The Target Market

You should have already completed this step when you came up with your entire business concept. However, it’s important to understand who you want to reach from a branding perspective too. Who do you want to engage with?

Everything you do in terms of branding needs to link back to that answer. Your ideal customer needs to become a part of your start-ups brand identity. They are the cornerstone to you succeeding. Failing to connect with them by building a brand that doesn’t resonate with them, will set the business up for failure.

A great way to make sure branding is on the right track, is to regularly conduct an audit. Surveying customers to find out how they perceive your brand is a good way to gauge sentiment.

  1. Sell Through Storytelling

We’re sure you’ve heard the buzzword – brand storytelling. Without a brand story, you’re just a faceless organisation trying to push their products and services down the throats of consumers. A story at the centre of brand development, however, will not only help keep the focus on moulding the culture and identity of the business, but will help customers identify with your business on a personal level.

The key takeaway is to shift focus to selling an experience, not a product or service. Any business can do that. Your story is what sets you apart. The core story needs to be woven into the make-up of the brand – the colours, the fonts, the voice and the key messages it puts out.

  1. Create A Strong Voice

A brand is much like a person…it needs to reflect a personality. This will have been formed through the brand story and it needs to now be translated across all mediums. Working to refine a brands voice and tone is an essential step in keeping customers connected to the brand. Keep it concise, clear and consistent to stay credible.

  1. Give Them Something To Remember

Create a brand experience that is hard for customers to forget – don’t be afraid to stand out from the crowd! Perhaps you’d like to veer in the direction of being a cause-driven business? Or maybe you’d like to become known for tongue-in-cheek, somewhat risky ad campaigns ala Nandos? Weave that brand personality into all aspects of the start-up and you’ve got a winning formula.

  1. Be Seen

No fledgling business can survive by focusing on one marketing channel alone. Leverage multiple mediums for maximum reach and impact. Make sure your marketing activities happen when and where your target market will be, or you’re wasting your time.

Integrate the digital channels with the product and/or service by having social links or campaign messaging on product labels or business cards. This way you’ll be leading your market to the brand’s social pages where they can follow you, stay connected and build a strategic relationship with the brand.

The Takeaway

If you carefully link your target market, brand story, brand identity and campaign messaging, creating marketing material such as labels, stickers, decals, flyers and banners will be that much easier!

StickerAndLabelSA offers:

  • Full colour printing of labels, stickers and custom decals
  • Any size, shape and quantity welcome
  • Conveniently upload artwork on our website
  • Safe and secure online payment
  • Delivery to your door

 

 

 

8 Considerations When Designing Labels for Your Coffee Brand

16 May 2018

You created a winning blend and you’re ready to take your new coffee brand to market – congratulations! That’s grounds for celebration (see what we did there). An essential step in making your new coffee brand commercial, is ensuring the label meets industry standards.

As important as the design and colours are, there is some vital information that is required to appear on your labels in order to keep consumers informed.

1. Product Name

The brand name must appear on your coffee stickers and labels, as well as what the product is.

2. Net Weight

You are required to include the net weight of the coffee beans or grounds in the packaging on your label. Unless you are exporting to a country that uses the imperial system, ensure the weight is stated in grams or kilograms. For a South African consumer, pounds may as well be written in French – who needs such a complicated measuring system!

3. Name and Address of the Coffee Producer

This need not be your name, but the registered name of your brand. This also does not need to appear on the front label – it can be placed on the back of the packaging.

4. Type of Coffee & Blend

Is it Arabica? Mocha? Bourbon? Is it 100% a specific bean or a blend of beans? Let your new customers know!

5. Roast

Dark roasts are more bitter and stronger, whereas medium roasts won’t put as many hairs on your chest! Be sure to include what kind of roast your beans/grounds are so your customer knows what strength they’re dealing with – not everyone likes a strong cuppa!

6. Premium Quality Status

Not so fast! You can only include this on your label if you have received certification from inspection authorities. They test and grade the quality of your beans before roasting.

7. UTZ Certification

This is a sustainability certification that shows your customers you’re a brand that cares about the environment and sustainably grown coffee beans.

8. Optional Extras

If your blend is 100% organic, you can get special certification and include this status on your stickers and labels.  If your coffee is fair trade certified, this is also another great one to include on your labels.

As you can gather, coffee labelling regulations are far more lax than other food and beverage items, making creating your coffee label far less of a headache! Head to our website to order your labels online. We’ve even got easy to use templates to make the process that much easier for you!

Why Choose StickersAndLabelsSA? 

  • Any size, shape and quantity
  • Use our online calculator to get an instant quote 24/7
  • We offer competitive pricing and volume discounts
  • Super fast turnaround times
  • Friendly and professional service
  • One stop shop for other products as well – business cards, flyer printing, stamps and much more!