The power of typography is no secret – it either catches the eye of the consumer or is dull enough to be ignored. If you’re building a brand or designing stickers and labels, fonts are a vital component. Here are 7 trends to try this year to stay ahead of the pack.
Serif Fonts For The Win
This year has seen a rise in the use of serif fonts in branding. Not sure what the heck that means? A serif can be described as, “a small line attached to the end of a stroke in a letter or symbol.” It was considered outdated at one stage, but the old classics have come back in style – think Times New Roman and Typewriter style fonts.
Back In Time
There has been an upswing in the use of 70s and 80s style fonts that give off very retro vibes. These types of fonts suit a trendier, edgier brand such as bars and restaurants. They would clash with the branding of an upmarket store or hotel for example.
2018 is all about being big and bold – including fonts! Large, bold fonts are eye-catching and help a brand stand out. In fact, bold fonts demand consumer attention!
Cut-outs and Overlays
Imagine multiple image overlays to create an interesting canvas for your text to appear on. This includes letter cut-outs with the background peeping out to add interest to designs.
Highlights and Underlining
Highlighting and underlining words is not only reserved for SKY News and magazines. This year has seen a major increase in this attention-grabbing technique, giving designs a modern editorial feel. This is also a simple way to draw attention to specific words or phrases.
If you haven’t seen handwritten style fonts splashed across your favourite blogs, social feeds or magazines then you’ve been hiding under a rock! Brush scripts are MASSIVE, especially when it comes to logo design. If it fits your brands, this soft and beautiful font style should be strongly considered.
Picture colourful backgrounds with clear fonts superimposed onto them. This has given designs a clean, contemporary feel and once again, suit a more relaxed and trendy brand.
Sho, that probably felt like a lot of new information! But don’t stress, we’re here to help! We make printing your branded stickers, labels and decals easy as pie by allowing you to upload your completed designs on our website and that’s it – order placed! Your order then gets delivered to your door faster than you can say ‘What the font!’
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