Tag: custom labels Durban

10 Of The Most Iconic Logos To Inspire You

26 August 2018

logo

Before you can print your stickers, labels or decals, you’ll need to get a killer logo designed. But with all the choices out there where do you even begin? These 10 iconic brands got it spot on when they created their branding. You’ll notice each of these most famous brands use simple designs that speak to their core values and offerings. Read on to get inspired!

  1. Apple

While the Apple logo has always been prominent, the brainchild of Steve Jobs has grown in popularity in recent years with the explosion of technology and Apple’s ever-increasing range. Love or hate Apple, you can’t deny you’d recognise that logo anywhere!

  1. Michelin

If you own a car, you’ve likely come across the Michelin man. Sometimes you can see him blowing in the breeze on Old Main Rd in Pinetown. Or maybe you’ve seen his mummy-like figure on your TV screens. Sometimes giving an ordinary thing like tyres a personality through your branding is all you need to become recognisable!

  1. Microsoft

When you see 4 colourful squares, if Microsoft doesn’t immediately come to mind it’s time to climb out from under that rock you’ve been living under since the 90s!

  1. McDonalds

It’s simple, it’s international and it’s making us hungry already. The golden arches that make up the global McDonalds logo were derived from the brands early store design, so that they would stand out and be seen by passers-by from a distance.

  1. KFC

Everytime we see smiley Colonel Sanders in his apron we know our grumbling tums are in for a treat! The world’s favourite fried chicken certainly has one of the most iconic logos of all time. Now excuse us while we go inspect the logo more closely on our zinger wings packaging…

  1. Nike

The Nike swoosh was created by a graphic design student back in 1971 who was paid a grand total of $35 for her design. It’s simple, elegant yet so clearly embodies the core values of the brand – just do it!

  1. Starbucks

The well-known and much-loved siren in the centre of the Starbucks logo has been used since 1971. The coffee powerhouse has since dropped using its name on their logo – because, well, they’re just that popular there’s no need. Coffee anyone?

  1. Chanel

If you were asked to name any designer fashion brand, how many of you would say Chanel? The iconic French brands logo was made up of founder Coco Chanel’s initials, perfectly symbolising her minimalist designs and monochrome colour palette.

  1. Mercedes

When you think of luxury vehicles, its likely Mercedes comes to mind. The triangle star exemplifies the brand’s “dominance over land, air and sea” with their wide product offering.

  1. Mickey Mouse

The snazziest and cutest mouse around, it’s no doubt Mickey is the mascot of Disney! The simple mouse silhouette has to be one of the most well-known logos by a mile!

 

Meet The Team: Nkosi

10 July 2018
meet the team
Get some insight into our business straight from the source! This month as part of our ‘Meet The Team’ series, we sat down with the bubbly Nkosi to dig a little deeper. If you’re looking for a great conversation, best you visit us and grab a cuppa with our office extrovert!

Q: What do you do here?

A: I handle all the laser-engraving machines. The sales team will receive orders and artwork, which then gets passed on to me. I optimize the layout on CorelDraw and process the artwork through the machines, thus creating the text plates for name badges and stamps.

Q: Which area of the business is your favorite? 

A: RubberStampSA is my favorite area to work in. Not only are these jobs simple and quick, but they challenge me to utilize space more efficiently. Rubber comes in standard size sheets so I have to try be economical by getting as many text plates on the sheet as possible.

Q: What motto do you live by? 

A: Smile and just be happy!

Q: What would be find you doing in your spare time? 

A: I am a sports fanatic! In my spare time I coach ladies soccer and U8’s soccer at Forest Hills Sports Club. I also run a soccer academy for kids aged 6 – 13 years old and am a Herbalife ambassador. When I’m not on the soccer field or coaching, I enjoy spending time with my girlfriend Zusiphe, my friends and my family. The difficulty comes into planning how to fit all these activities into a 24 hour day!

Q: If you ruled the world, what would you change on Day 1? 

A: I’d change the youth’s mentality…teach them to develop a solid work ethic and to practice being responsible rather than making demands and feeling entitled. The only way I changed my own path was to start taking responsibility for my life. This had a knock-on effect on every sphere of my life.

Q: If you could do any job in the world, what would it be? 

A: I would be an international life coach and offer training to other aspiring coaches.

Q: Why should customers choose to work with us? 

A: If they knew the amount of love we have for our customers! We sit in our weekly meetings thinking up new ways to dazzle our customers and add value to our existing offering. We focus on providing an experience, not just a service. Even the smallest order placed with us, the customer will find a branded coaster or pamphlet or upgraded packaging to make them feel special. Our aim is to provide customers with more than they bargained for, kind of under-selling our offering but over-delivering – in the best way possible! In the unlikely event we make a mistake, we’ll bend over backwards to make it right. We genuinely care about you!

Lastly, some rapid fire questions! 

Coffee or Tea? 

Coffee – #worklife

Burgers or Pizza? 

Burgers

Beer or Wine? 

Beer

Chocolate or Chips?

Chocolate 

Beach or Bush? 

Beach

Summer or Winter?

Summer

5 Steps to Branding a Start-Up

06 June 2018

branding startups

Building a clear brand identity is key in differentiating yourself from your competition. It’s also a major reason why some start-ups succeed and why others fail. Beyond coming up with a winning business idea, your start-up needs branding. This is how you will connect with your customers, build trust and get them to buy in to your yet-to-be-tested offering.

Here are 5 ways start-ups can use branding to show the world they mean business!

  1. Get To Grips With The Target Market

You should have already completed this step when you came up with your entire business concept. However, it’s important to understand who you want to reach from a branding perspective too. Who do you want to engage with?

Everything you do in terms of branding needs to link back to that answer. Your ideal customer needs to become a part of your start-ups brand identity. They are the cornerstone to you succeeding. Failing to connect with them by building a brand that doesn’t resonate with them, will set the business up for failure.

A great way to make sure branding is on the right track, is to regularly conduct an audit. Surveying customers to find out how they perceive your brand is a good way to gauge sentiment.

  1. Sell Through Storytelling

We’re sure you’ve heard the buzzword – brand storytelling. Without a brand story, you’re just a faceless organisation trying to push their products and services down the throats of consumers. A story at the centre of brand development, however, will not only help keep the focus on moulding the culture and identity of the business, but will help customers identify with your business on a personal level.

The key takeaway is to shift focus to selling an experience, not a product or service. Any business can do that. Your story is what sets you apart. The core story needs to be woven into the make-up of the brand – the colours, the fonts, the voice and the key messages it puts out.

  1. Create A Strong Voice

A brand is much like a person…it needs to reflect a personality. This will have been formed through the brand story and it needs to now be translated across all mediums. Working to refine a brands voice and tone is an essential step in keeping customers connected to the brand. Keep it concise, clear and consistent to stay credible.

  1. Give Them Something To Remember

Create a brand experience that is hard for customers to forget – don’t be afraid to stand out from the crowd! Perhaps you’d like to veer in the direction of being a cause-driven business? Or maybe you’d like to become known for tongue-in-cheek, somewhat risky ad campaigns ala Nandos? Weave that brand personality into all aspects of the start-up and you’ve got a winning formula.

  1. Be Seen

No fledgling business can survive by focusing on one marketing channel alone. Leverage multiple mediums for maximum reach and impact. Make sure your marketing activities happen when and where your target market will be, or you’re wasting your time.

Integrate the digital channels with the product and/or service by having social links or campaign messaging on product labels or business cards. This way you’ll be leading your market to the brand’s social pages where they can follow you, stay connected and build a strategic relationship with the brand.

The Takeaway

If you carefully link your target market, brand story, brand identity and campaign messaging, creating marketing material such as labels, stickers, decals, flyers and banners will be that much easier!

StickerAndLabelSA offers:

  • Full colour printing of labels, stickers and custom decals
  • Any size, shape and quantity welcome
  • Conveniently upload artwork on our website
  • Safe and secure online payment
  • Delivery to your door