Client Spotlight: DroneScan

15 Aug 2018

We wouldn’t be where we are or be able to do what we love without YOU, our customers. Today we thought we’d introduce you to one of our most fascinating customers, DroneScan. Meet Jodi and Jasper, the dream team behind this company.

How did you identify the gap in the market for something like DroneScan? 

I visited a manager of a large warehouse and discovered that a huge number of man hours – as well as heavy machinery such as forklifts – were required to take inventory of stock which changed daily. After thinking about the apparent waste of resources I thought, “What if drones were used to scan inventory in warehouses?” This was how DroneScan was born, a start-up offering a robotic scanning device as a solution to the time-consuming task of warehouse stocktaking.

What sparked your interest in drone technology?

Drone technology was really in its infancy when the idea of inventory tracking with drones struck me as a possibility. It was not readily available to everyone as it is today and I realised that this had the potential to be a quick solution to scanning. I enjoyed building my own drones, but really it was a necessity to get to the point that we needed to to start scanning in warehouses.

Which industries can benefit from bringing DroneScan on board? 

We focus predominantly on the warehousing industry. However, asset management is necessary in so many companies, from small assets to vehicles in yards, and we have solutions for a wide variety of scenarios.

What sets DroneScan apart from its competitors?

There is a lot of fake advertising and hyped up promises out there in the industry, what Dronescan promises is what is already working and can be implemented immediately. The skill set and experience that our staff have in a wide variety of areas is a huge asset, as they can understand the customer’s needs quickly and tell them whether or not the Dronescan system is a good fit for their company. It is not a sell at any cost scenario. If we can deliver what is needed then we will say so, and if not, we will be clear about that and perhaps suggest other solutions. However, our Scanman and Dronescan products are highly competitive price-wise, they are at the leading edge of technology in the world and they can solve most needs within the warehousing and asset management industry.

How can interested customers get in touch with you or find out more?

They can view our website http://www.dronescan.co/  or reach us on 031-5630389 or email: admin@dronescan.co

What did you come to us for help with? 

Serialised Stickers for stock and assets.

**DroneScan came to us with a very unique requirement for their labels. They required a QR Code to be placed on each label. The information was provided to us in an excel spreadsheet and we were able to merge the variable data to generate the unique QR code on the label, together with the other static information. As a matter of interest, we can do the same with Barcodes for your stickers or labels. If you have a similar requirement for your business, please feel free to get in touch and we can discuss your particular needs.**

How did you find our customer service and products?

Great customer service. You communicate quickly, asking questions and clarifying, and the end product has been very pleasing.

 

Meet The Team: Nkosi

10 Jul 2018
meet the team
Get some insight into our business straight from the source! This month as part of our ‘Meet The Team’ series, we sat down with the bubbly Nkosi to dig a little deeper. If you’re looking for a great conversation, best you visit us and grab a cuppa with our office extrovert!

Q: What do you do here?

A: I handle all the laser-engraving machines. The sales team will receive orders and artwork, which then gets passed on to me. I optimize the layout on CorelDraw and process the artwork through the machines, thus creating the text plates for name badges and stamps.

Q: Which area of the business is your favorite? 

A: RubberStampSA is my favorite area to work in. Not only are these jobs simple and quick, but they challenge me to utilize space more efficiently. Rubber comes in standard size sheets so I have to try be economical by getting as many text plates on the sheet as possible.

Q: What motto do you live by? 

A: Smile and just be happy!

Q: What would be find you doing in your spare time? 

A: I am a sports fanatic! In my spare time I coach ladies soccer and U8’s soccer at Forest Hills Sports Club. I also run a soccer academy for kids aged 6 – 13 years old and am a Herbalife ambassador. When I’m not on the soccer field or coaching, I enjoy spending time with my girlfriend Zusiphe, my friends and my family. The difficulty comes into planning how to fit all these activities into a 24 hour day!

Q: If you ruled the world, what would you change on Day 1? 

A: I’d change the youth’s mentality…teach them to develop a solid work ethic and to practice being responsible rather than making demands and feeling entitled. The only way I changed my own path was to start taking responsibility for my life. This had a knock-on effect on every sphere of my life.

Q: If you could do any job in the world, what would it be? 

A: I would be an international life coach and offer training to other aspiring coaches.

Q: Why should customers choose to work with us? 

A: If they knew the amount of love we have for our customers! We sit in our weekly meetings thinking up new ways to dazzle our customers and add value to our existing offering. We focus on providing an experience, not just a service. Even the smallest order placed with us, the customer will find a branded coaster or pamphlet or upgraded packaging to make them feel special. Our aim is to provide customers with more than they bargained for, kind of under-selling our offering but over-delivering – in the best way possible! In the unlikely event we make a mistake, we’ll bend over backwards to make it right. We genuinely care about you!

Lastly, some rapid fire questions! 

Coffee or Tea? 

Coffee – #worklife

Burgers or Pizza? 

Burgers

Beer or Wine? 

Beer

Chocolate or Chips?

Chocolate 

Beach or Bush? 

Beach

Summer or Winter?

Summer

Meet The Team: Kyle

17 Jun 2018

Wonder who you’re chatting to when you place an order? Or who is working tirelessly behind the scenes to make sure everything runs smoothly? We’ve decided to feature a staff member every month so you can get to know the awesome people on our team!

Let’s start with your name? 

Kyle

What do you do here? 

Primarily sales

Which area of the business is your favorite and why? 

I would have to say StickerandLabelSA because it has grown rapidly in such a short amount of time and doesn’t seem like it will stop anytime soon.

If you could create a slogan for your life, what would it be? 

I’ve always liked ‘work hard, play hard’ as a motto to live by.

What would we find you doing in your spare time? 

I enjoy spending time with my partner Ashlee, spending time with my family and with hers. Going out for drinks, having a braai with friends and family. I also enjoy my sport so will spend lots of my time watching cricket, formula 1, football and rugby.

If you ruled the world, what would you change on Day 1? 

If I ruled the world I would make sure that there would be no more cruelty to animals.

If you weren’t in your current position, what job would we find you in? 

I would do something to do with data analysis or be a CFA…something like that.

Why should customers choose to work with us? 

We provide excellent customer service, we always go the extra mile when it comes to our customers and we always put them first. All our products are of the highest quality, we have very fast lead times compared to our competitors. We also don’t provide just one service, we provide many, making us a one stop shop.

Some rapid fire questions! 

Coffee/Tea – Coffee

Pizza Burgers – Pizza

Beer/Wine – Beer

Chips/Chocolate – Chips

Beach/Forest – Beach

Winter/Summer – Summer

Catch up with Kyle next time you place your order!

5 Steps to Branding a Start-Up

06 Jun 2018

branding startups

Building a clear brand identity is key in differentiating yourself from your competition. It’s also a major reason why some start-ups succeed and why others fail. Beyond coming up with a winning business idea, your start-up needs branding. This is how you will connect with your customers, build trust and get them to buy in to your yet-to-be-tested offering.

Here are 5 ways start-ups can use branding to show the world they mean business!

  1. Get To Grips With The Target Market

You should have already completed this step when you came up with your entire business concept. However, it’s important to understand who you want to reach from a branding perspective too. Who do you want to engage with?

Everything you do in terms of branding needs to link back to that answer. Your ideal customer needs to become a part of your start-ups brand identity. They are the cornerstone to you succeeding. Failing to connect with them by building a brand that doesn’t resonate with them, will set the business up for failure.

A great way to make sure branding is on the right track, is to regularly conduct an audit. Surveying customers to find out how they perceive your brand is a good way to gauge sentiment.

  1. Sell Through Storytelling

We’re sure you’ve heard the buzzword – brand storytelling. Without a brand story, you’re just a faceless organisation trying to push their products and services down the throats of consumers. A story at the centre of brand development, however, will not only help keep the focus on moulding the culture and identity of the business, but will help customers identify with your business on a personal level.

The key takeaway is to shift focus to selling an experience, not a product or service. Any business can do that. Your story is what sets you apart. The core story needs to be woven into the make-up of the brand – the colours, the fonts, the voice and the key messages it puts out.

  1. Create A Strong Voice

A brand is much like a person…it needs to reflect a personality. This will have been formed through the brand story and it needs to now be translated across all mediums. Working to refine a brands voice and tone is an essential step in keeping customers connected to the brand. Keep it concise, clear and consistent to stay credible.

  1. Give Them Something To Remember

Create a brand experience that is hard for customers to forget – don’t be afraid to stand out from the crowd! Perhaps you’d like to veer in the direction of being a cause-driven business? Or maybe you’d like to become known for tongue-in-cheek, somewhat risky ad campaigns ala Nandos? Weave that brand personality into all aspects of the start-up and you’ve got a winning formula.

  1. Be Seen

No fledgling business can survive by focusing on one marketing channel alone. Leverage multiple mediums for maximum reach and impact. Make sure your marketing activities happen when and where your target market will be, or you’re wasting your time.

Integrate the digital channels with the product and/or service by having social links or campaign messaging on product labels or business cards. This way you’ll be leading your market to the brand’s social pages where they can follow you, stay connected and build a strategic relationship with the brand.

The Takeaway

If you carefully link your target market, brand story, brand identity and campaign messaging, creating marketing material such as labels, stickers, decals, flyers and banners will be that much easier!

StickerAndLabelSA offers:

  • Full colour printing of labels, stickers and custom decals
  • Any size, shape and quantity welcome
  • Conveniently upload artwork on our website
  • Safe and secure online payment
  • Delivery to your door