When it comes to marketing a business or campaign, stickers are the often-forgotten medium by marketers and business owners. Little do they realise the power stickers have in delivering memorable, powerful messages to target audiences. They’re more affordable than a billboard and can literally be stuck anywhere, making their reach far superior to most traditional methods of advertising. They are one of the best guerilla marketing tools available to businesses.
Here are some examples of businesses who truly nailed it when it comes to using stickers creatively.
The Australian Public Transport Authority Anti-Graffiti Campaign
The Australian PTA were sick and tired of their buses getting vandalised by “graffidiots” (basically illegal graffiti ‘artists’), so they launched a campaign to put an end to the vandalism once and for all. Stickers were placed on the back of seats in buses showing handcuffed arms in a bid to ward-off would-be vandals.
Mr. Clean Street Stickers
Simple but so very effective, the Mr. Clean guerilla marketing campaign in the streets of NYC are an excellent example of how great stickers can be to get your message across. Mr. Clean is an all-purpose cleaning product and to demonstrate just how well it cleans, die-cut stickers were stuck onto pedestrian crossings with one line painted brighter than the rest. Not only did it get people talking, but it’s certainly memorable!
Frontline Tick & Flea Spray
Frontline were very smart when they conjured up this fantastic idea to market their tick and flea spray. They installed a giant floor sticker of a labrador on the ground floor of a shopping mall, in a high traffic area. The result? Anybody looking down to the lower level would have had a good chuckle seeing mobile “ticks and fleas” all over the itchy dog – the people walking across the sticker!
Natan Jewelry Brazil
Brazilian Jewelry company, Natan, put decal stickers on mirrors in public restrooms. This allowed women to “try on” the newly launched necklaces while freshening up. If that’s not considered clever guerilla marketing then we don’t know what is!
Jeeps are known to be robust vehicles that can park just about anywhere. What better way to reinforce that perception by using vinyl decal stickers to create tricky parking spots? The message of this guerilla marketing campaign is clear and simple: Jeeps can park in these ridiculous parking spots without a hitch.
There are so many more brilliant examples, we could sit here all day running through them with you but nobody has time for that, right? We’re sure, however, this got you suitably inspired to think of all the ways your business could use stickers for a guerilla marketing campaign of your own. Hey, who knows, maybe we’ll be featuring your creative campaign on here in the near future!
Let’s make that happen. Order stickers, labels and decals of any size, shape and quantity and get them delivered to your door. Need some assistance? Pop us a mail at firstname.lastname@example.org.
* Guerilla marketing is by its nature, fairly close to the edge. Whilst we encourage all forms of creative marketing endeavours, we would strongly suggest that you first confirm that you aren’t crossing any legal or ethical lines.