5 Clever Ideas To Use Stickers For Guerilla Marketing

13 Nov 2018

When it comes to marketing a business or campaign, stickers are the often-forgotten medium by marketers and business owners. Little do they realise the power stickers have in delivering memorable, powerful messages to target audiences. They’re more affordable than a billboard and can literally be stuck anywhere, making their reach far superior to most traditional methods of advertising. They are one of the best guerilla marketing tools available to businesses.

Here are some examples of businesses who truly nailed it when it comes to using stickers creatively.

The Australian Public Transport Authority Anti-Graffiti Campaign

The Australian PTA were sick and tired of their buses getting vandalised by “graffidiots” (basically illegal graffiti ‘artists’), so they launched a campaign to put an end to the vandalism once and for all. Stickers were placed on the back of seats in buses showing handcuffed arms in a bid to ward-off would-be vandals.

guerilla marketing stickers

Mr. Clean Street Stickers

Simple but so very effective, the Mr. Clean guerilla marketing campaign in the streets of NYC are an excellent example of how great stickers can be to get your message across. Mr. Clean is an all-purpose cleaning product and to demonstrate just how well it cleans, die-cut stickers were stuck onto pedestrian crossings with one line painted brighter than the rest. Not only did it get people talking, but it’s certainly memorable!

guerilla marketing stickers

Frontline Tick & Flea Spray

Frontline were very smart when they conjured up this fantastic idea to market their tick and flea spray. They installed a giant floor sticker of a labrador on the ground floor of a shopping mall, in a high traffic area. The result? Anybody looking down to the lower level would have had a good chuckle seeing mobile “ticks and fleas” all over the itchy dog – the people walking across the sticker!

guerilla marketing stickers

Natan Jewelry Brazil

Brazilian Jewelry company, Natan, put decal stickers on mirrors in public restrooms. This allowed women to “try on” the newly launched necklaces while freshening up. If that’s not considered clever guerilla marketing then we don’t know what is!

guerilla marketing stickers

Jeep

Jeeps are known to be robust vehicles that can park just about anywhere. What better way to reinforce that perception by using vinyl decal stickers to create tricky parking spots? The message of this guerilla marketing campaign is clear and simple: Jeeps can park in these ridiculous parking spots without a hitch.

guerilla marketing stickers

There are so many more brilliant examples, we could sit here all day running through them with you but nobody has time for that, right? We’re sure, however, this got you suitably inspired to think of all the ways your business could use stickers for a guerilla marketing campaign of your own. Hey, who knows, maybe we’ll be featuring your creative campaign on here in the near future!

Let’s make that happen. Order stickers, labels and decals of any size, shape and quantity and get them delivered to your door. Need some assistance? Pop us a mail at office@stickerandlabelsa.co.za.

* Guerilla marketing is by its nature, fairly close to the edge. Whilst we encourage all forms of creative marketing endeavours, we would strongly suggest that you first confirm that you aren’t crossing any legal or ethical lines.

 

Put Our Templates To The Test

17 Sep 2018

templates

You’ve come to the realisation you need stickers or labels for your business or perhaps just for personal use…but where to begin with design, right? We’ve taken the guesswork and stress out of designing your own stickers and labels by offering an ever-growing gallery of templates for you to choose from. Here are your various options…

  1. Design Your Own

If you’re a design whizz or have an in-house graphic designer, then you can upload your artwork directly to our website. Upload your artwork in a .jpg file and customise your sticker/label size and quantity on our quote generator.

  1. Personalise Our Templates

If you’re not a designer, but you need your labels personalised, have a click through our gallery of predesigned stickers and labels. You can then personalise these in the ‘design wizard’ on our site which works in a similar, easy-to-use format to Canva. Here, you can also adjust the size of your stickers or labels to ensure you get the maximum quantity per printed sheet.

We’ve got an extensive collection of sticker and label templates including those for holiday or seasonal events such as Christmas, Valentine’s Day, Father’s Day and Mother’s Day. Stickers and labels have also become a popular choice for Save The Dates for engaged couples.

  1. Use Ready-To-Go Templates

There are some templates in the gallery that don’t require personalisation. This includes stickers for birthdays, workplace safety warnings and ‘just-for-fun’ stickers and labels. Take a look at our sticker gallery hereand label gallery here, we’re sure you’ll find what you’re looking for! If not, please don’t hesitate to get in touch with us for assistance.

Need a quote? You can use our quick and simple online quote form to get an instant price for your job – it will also show the unit price. Our online sticker quote generator is situated on our home page. Simply put in the width and height for your particular sticker and then insert the quantity. You will almost see the price instantly. We offer generous volume discounts, so feel free to play around with the quantity to get a total/unit price that suits your requirements and budget.