The colour of product packaging and branding has a major impact on consumer purchasing behaviour. This is why it’s important to understand your customer, and the psychological impact colour could have on them, before creating your new stickers and labels with us.
Go Bold with Red
By far the boldest choice, red can certainly help your product stand out from the crowd. It’s been shown to encourage impulse buying and customers associate it with feelings of excitement. This works well for food and alcohol stickers and labels.
Clean and Green
Calming and soothing shades of green are strongly associated with eco-friendly and environmentally-focused products. Green is also linked to feelings of tranquility and luck, so can also be suitable for those in the health and well-being industries.
Shades of Blue
People tend to associate feelings of security, trust and reliability with the colour blue. It’s also been found that men resonate better with brands that use this more masculine colour, hence if your target market is male, blue is a solid choice.
Bright and Vibrant Orange
Orange is known to conjure feelings of warmth, vitality and adventure making it suitable for a wide spectrum of brands. Orange is an energetic colour that generally seems to invoke positive emotions making it a great choice for most brands.
(Not So) Mellow Yellow
Yellow is ranked as the most attention-grabbing colour because it always pops against the rest of the design. Despite it being a warm and cheerful colour, it needs to be used sparingly in design as it can cause eye fatigue – especially when it’s very bright.
White is extremely popular in label and sticker design due to its simplicity and timeless appeal. It’s associated with serenity, purity and calmness making it a great choice for beauty products, supplements and spas.
Once you’ve picked the perfect colour(s) for your stickers and labels, the final consideration is your font. Ensure it is legible and big enough so that people do not have to strain to read it. Remember if they can’t see it, they probably won’t buy it.
Ready to design and print your awesome new stickers and labels? Great, we’ve made it super easy and convenient for you! At StickerandLabelSA, it’s as easy as ordering online and getting them delivered to your door! And if you get stuck, pop us a mail at firstname.lastname@example.org – we’re always ready to help.