5 Clever Ideas To Use Stickers For Guerilla Marketing

13 Nov 2018

When it comes to marketing a business or campaign, stickers are the often-forgotten medium by marketers and business owners. Little do they realise the power stickers have in delivering memorable, powerful messages to target audiences. They’re more affordable than a billboard and can literally be stuck anywhere, making their reach far superior to most traditional methods of advertising. They are one of the best guerilla marketing tools available to businesses.

Here are some examples of businesses who truly nailed it when it comes to using stickers creatively.

The Australian Public Transport Authority Anti-Graffiti Campaign

The Australian PTA were sick and tired of their buses getting vandalised by “graffidiots” (basically illegal graffiti ‘artists’), so they launched a campaign to put an end to the vandalism once and for all. Stickers were placed on the back of seats in buses showing handcuffed arms in a bid to ward-off would-be vandals.

guerilla marketing stickers

Mr. Clean Street Stickers

Simple but so very effective, the Mr. Clean guerilla marketing campaign in the streets of NYC are an excellent example of how great stickers can be to get your message across. Mr. Clean is an all-purpose cleaning product and to demonstrate just how well it cleans, die-cut stickers were stuck onto pedestrian crossings with one line painted brighter than the rest. Not only did it get people talking, but it’s certainly memorable!

guerilla marketing stickers

Frontline Tick & Flea Spray

Frontline were very smart when they conjured up this fantastic idea to market their tick and flea spray. They installed a giant floor sticker of a labrador on the ground floor of a shopping mall, in a high traffic area. The result? Anybody looking down to the lower level would have had a good chuckle seeing mobile “ticks and fleas” all over the itchy dog – the people walking across the sticker!

guerilla marketing stickers

Natan Jewelry Brazil

Brazilian Jewelry company, Natan, put decal stickers on mirrors in public restrooms. This allowed women to “try on” the newly launched necklaces while freshening up. If that’s not considered clever guerilla marketing then we don’t know what is!

guerilla marketing stickers

Jeep

Jeeps are known to be robust vehicles that can park just about anywhere. What better way to reinforce that perception by using vinyl decal stickers to create tricky parking spots? The message of this guerilla marketing campaign is clear and simple: Jeeps can park in these ridiculous parking spots without a hitch.

guerilla marketing stickers

There are so many more brilliant examples, we could sit here all day running through them with you but nobody has time for that, right? We’re sure, however, this got you suitably inspired to think of all the ways your business could use stickers for a guerilla marketing campaign of your own. Hey, who knows, maybe we’ll be featuring your creative campaign on here in the near future!

Let’s make that happen. Order stickers, labels and decals of any size, shape and quantity and get them delivered to your door. Need some assistance? Pop us a mail at office@stickerandlabelsa.co.za.

* Guerilla marketing is by its nature, fairly close to the edge. Whilst we encourage all forms of creative marketing endeavours, we would strongly suggest that you first confirm that you aren’t crossing any legal or ethical lines.

 

StickerAndLabelSA Customer Review

17 Oct 2018

stickers

I run a small digital marketing agency, Pitch Perfect Marketing, based in Hillcrest, Durban. I have been working with Gary and his team for a few months on their content marketing strategy to drive more traffic to their websites. So when it came time for me to order some branded promotional stickers for my business, using StickerAndLabelSA was a no brainer!

Order Process

Putting my order through was really simple! I chose to design my own artwork, but you can use their templates and design wizard if you’re not a designer. On the home page you can plug in the sticker size and quantity for an instant quote. This quote always includes delivery to your door (what a win!). So from there, I simply uploaded my artwork and submitted my order.

Customer Service

Charlene responded to my order right away and sent me a proof to approve before handing my order over to the printing department. By that afternoon, I was told my stickers were ready for me to collect (my office is a few minutes drive from their offices so I saved them the schlep of dispatching with a courier). I do know that you’ll generally have your stickers within 48 hours from placing your order – their turnaround time is excellent!

Finished Product

My stickers turned out fantastically. I chose to get license disc stickers printed as a promotional tool for my business. I find it more useful to give to potential clients than a business card, and let’s face it, everyone needs them! The colors and clarity are perfect and the quality is excellent – a sturdy, gloss vinyl. I am thrilled with my stickers and look forward to seeing reactions when handing them out.

stickers

If you are looking to get branded stickers, labels or decals printed (any shape, size or quantity) then look no further than StickerAndLabelSA. Not only is it super convenient but the team is efficient and the product is superior. I would recommend these guys without hesitation.

5 Ways Branded Stickers Can Help Your Business Grow

01 Sep 2018

branded stickers

Businesses have been using branded stickers as part of their marketing initiatives for years because of their longevity and cost. We rounded up some ideas for using stickers to grow your business and attract new customers:

  1. New Product Launches

Thinking up ways to market and effectively market your new product or service can be tough. Why not consider printing it on a custom sticker? Not only will it get people talking but raise awareness too! If your insurance company is launching a new service offering, print your campaign slogan onto a sticker to build up hype and generate excitement. By the time your official launch rolls around, you’ll already have a pool of interested people ready to sign up. If you have created a website or landing page for your new product or service, it’s worth including that link on the sticker to direct some traffic to your page and improve your SEO.

  1. Street Promotions

Street promotions are a great way to get people who are not familiar with your brand more aware of who you are and what you do. From a lead generation perspective, handing out branded stickers at intersections and robots is a solid way to grow your brand and expand your audience. What should you put on these? Your logo, a competition, a fun quote or image…anything that is memorable and would add value to your intended audience in a way that is still on-brand.

  1. Social Media

It can be hard to target the right audience, at the right time on social media…not to mention hellishly expensive! It’s worthwhile printing your social media handles onto stickers that can either be given away with purchase or handed out for free in your store or office to help you get noticed. These customers are already engaged with your brand which ensures you’re advertising to the right audience which will save you money down the line.

  1. Bumper Stickers

This one is particularly useful for fun, quirky brands. Work with your marketing team to find a suitable memorable phrase or slogan that can be printed on a sticker with your logo. With the majority of people keeping cars for anywhere from 3 to 5+ years, bumper stickers often stay on a car for this full time period, scoring your business a huge amount of impressions and increased visibility.

  1. Sticky Business Cards

Give your business card a facelift by making it sticky! A sticker-style business card allows new leads to pop your sticker on their laptops, fridges or desks therefore keeping you top of mind. Most traditional business cards end up forgotten in a handbag, pocket or in a sea of paper on desks but having something unique could up your chances for converting that lead into a new customer.

 

There really are so many ways stickers can be used to help you gain visibility, grow your audience and win over leads. If you’re stuck and don’t know which option to choose, get in touch with our team! Remember you can buy stickers of any quantity, size or shape from us and all of this can be done online (yay!).

Need a quote? You can use our quick and simple online quote form to get an instant price for your job – it will also show the unit price. Our online sticker quote generator is situated on our home page. Simply put in the width and height for your particular sticker and then insert the quantity. You will almost see the price instantly. We offer generous volume discounts, so feel free to play around with the quantity to get a total/unit price that suits your requirements and budget.

How To Choose Effective Colours For Stickers & Labels

08 May 2018

stickers and labels logo colours

The colour of product packaging and branding has a major impact on consumer purchasing behaviour. This is why it’s important to understand your customer, and the psychological impact colour could have on them, before creating your new stickers and labels with us.

Go Bold with Red

By far the boldest choice, red can certainly help your product stand out from the crowd. It’s been shown to encourage impulse buying and customers associate it with feelings of excitement. This works well for food and alcohol stickers and labels.

Clean and Green

Calming and soothing shades of green are strongly associated with eco-friendly and environmentally-focused products. Green is also linked to feelings of tranquility and luck, so can also be suitable for those in the health and well-being industries.

Shades of Blue

People tend to associate feelings of security, trust and reliability with the colour blue. It’s also been found that men resonate better with brands that use this more masculine colour, hence if your target market is male, blue is a solid choice.

Bright and Vibrant Orange

Orange is known to conjure feelings of warmth, vitality and adventure making it suitable for a wide spectrum of brands. Orange is an energetic colour that generally seems to invoke positive emotions making it a great choice for most brands.

(Not So) Mellow Yellow

Yellow is ranked as the most attention-grabbing colour because it always pops against the rest of the design. Despite it being a warm and cheerful colour, it needs to be used sparingly in design as it can cause eye fatigue – especially when it’s very bright.

Simply White

White is extremely popular in label and sticker design due to its simplicity and timeless appeal. It’s associated with serenity, purity and calmness making it a great choice for beauty products, supplements and spas.

Once you’ve picked the perfect colour(s) for your stickers and labels, the final consideration is your font. Ensure it is legible and big enough so that people do not have to strain to read it. Remember if they can’t see it, they probably won’t buy it.

Ready to design and print your awesome new stickers and labels? Great, we’ve made it super easy and convenient for you! At StickerandLabelSA, it’s as easy as ordering online and getting them delivered to your door! And if you get stuck, pop us a mail at office@stickerandlabelsa.co.za – we’re always ready to help.