Businesses have been using branded stickers as part of their marketing initiatives for years because of their longevity and cost. We rounded up some ideas for using stickers to grow your business and attract new customers:
New Product Launches
Thinking up ways to market and effectively market your new product or service can be tough. Why not consider printing it on a custom sticker? Not only will it get people talking but raise awareness too! If your insurance company is launching a new service offering, print your campaign slogan onto a sticker to build up hype and generate excitement. By the time your official launch rolls around, you’ll already have a pool of interested people ready to sign up. If you have created a website or landing page for your new product or service, it’s worth including that link on the sticker to direct some traffic to your page and improve your SEO.
Street promotions are a great way to get people who are not familiar with your brand more aware of who you are and what you do. From a lead generation perspective, handing out branded stickers at intersections and robots is a solid way to grow your brand and expand your audience. What should you put on these? Your logo, a competition, a fun quote or image…anything that is memorable and would add value to your intended audience in a way that is still on-brand.
It can be hard to target the right audience, at the right time on social media…not to mention hellishly expensive! It’s worthwhile printing your social media handles onto stickers that can either be given away with purchase or handed out for free in your store or office to help you get noticed. These customers are already engaged with your brand which ensures you’re advertising to the right audience which will save you money down the line.
This one is particularly useful for fun, quirky brands. Work with your marketing team to find a suitable memorable phrase or slogan that can be printed on a sticker with your logo. With the majority of people keeping cars for anywhere from 3 to 5+ years, bumper stickers often stay on a car for this full time period, scoring your business a huge amount of impressions and increased visibility.
Sticky Business Cards
Give your business card a facelift by making it sticky! A sticker-style business card allows new leads to pop your sticker on their laptops, fridges or desks therefore keeping you top of mind. Most traditional business cards end up forgotten in a handbag, pocket or in a sea of paper on desks but having something unique could up your chances for converting that lead into a new customer.
There really are so many ways stickers can be used to help you gain visibility, grow your audience and win over leads. If you’re stuck and don’t know which option to choose, get in touch with our team! Remember you can buy stickers of any quantity, size or shape from us and all of this can be done online (yay!).
Need a quote? You can use our quick and simple online quote form to get an instant price for your job – it will also show the unit price. Our online sticker quote generator is situated on our home page. Simply put in the width and height for your particular sticker and then insert the quantity. You will almost see the price instantly. We offer generous volume discounts, so feel free to play around with the quantity to get a total/unit price that suits your requirements and budget.