StickerandLabelSA Blog

Meet The Team: Shaun

13 August 2018

As part of our ‘Meet The Team’ series, this month we’d like to introduce you to Shaun. He’s a creative, music-loving guy with a rock-star vibe to him, so read on to find out more about what he does and what makes him tick. Thanks for sitting down with us, Shaun. What is your role in the business? I am mainly involved with customer service and sales. Which area of the business is your favourite and why? Even though I don’t deal with it directly, the laser-engraving side of the busine…

The Advantages of Vehicle Branding

24 July 2018

Great advertising is not only about making an excellent first impression, but a lasting one! How do you achieve that? Vehicle branding! Having custom decals on your vehicle is a memorable way to spread your key messaging and get your name out there, especially if your branding is well-thought-out. Eye Catching Vehicle branding that is bright, bold and a little quirky will catch the attention of passer-by’s and fellow drivers stuck in traffic. Your vehicle will stand out from other cars on…

Mandatory Requirements For Food Labels in South Africa

18 July 2018

Before you’re ready to sell the secret sauce, contest-winning gherkins or flavour-filled jam, there are a few things to consider when creating food labels to stick onto your packaging. We’ve made things easier for you by listing the compulsory information the Department of Health requires to appear on packaging in order for food products to be sold in South Africa. Product Name You are required to have a precise product name to inform the customer of exactly what is in the packaging. Yo…

8 Ways Psychology Impacts Branding Decisions

17 July 2018

When branding your products or business, it is important to consider human psychology in your designs. There are always a number of psychological factors at play that determine how well branding is received. Humans are impulsive by nature Like it or not, humans are programmed to make decisions quickly which sometimes means being impulsive. This can be used to a marketer’s advantage as impulsive purchase decisions can lead to your product or service being bought. Calls to action like “s…

Meet The Team: Nkosi

10 July 2018

Get some insight into our business straight from the source! This month as part of our ‘Meet The Team’ series, we sat down with the bubbly Nkosi to dig a little deeper. If you’re looking for a great conversation, best you visit us and grab a cuppa with our office extrovert! Q: What do you do here? A: I handle all the laser-engraving machines. The sales team will receive orders and artwork, which then gets passed on to me. I optimize the layout on CorelDraw and process the ar…

7 Font Trends To Follow in 2018

28 June 2018

The power of typography is no secret – it either catches the eye of the consumer or is dull enough to be ignored. If you’re building a brand or designing stickers and labels, fonts are a vital component. Here are 7 trends to try this year to stay ahead of the pack. Serif Fonts For The Win This year has seen a rise in the use of serif fonts in branding. Not sure what the heck that means? A serif can be described as, “a small line attached to the end of a stroke in a letter or symbol.�…

Quirky Jam Flavours You Need In Your Life

24 June 2018

Fancy yourself a bit of a foodie? Us too! Jam and preserves are a staple in any food lovers pantry, offering a versatile topping or side to a variety of dishes. We’ve created our fair share of jam jar labels for our customers and to pay homage to one of the world’s favourite condiments, we’re rounding up the flavours you need to try NOW! Bacon Jam Nope, it’s not solely reserved for oversized knitwear-wearing, man bun flaunting hipsters – bacon jam is mainstream these days! And le…

5 Steps to Branding a Start-Up

06 June 2018

Building a clear brand identity is key in differentiating yourself from your competition. It’s also a major reason why some start-ups succeed and why others fail. Beyond coming up with a winning business idea, your start-up needs branding. This is how you will connect with your customers, build trust and get them to buy in to your yet-to-be-tested offering. Here are 5 ways start-ups can use branding to show the world they mean business! Get To Grips With The Target Market You should have …

The Many Ways Custom Labels Can Be Applied To Wine Bottles

30 May 2018

Whether for business or personal use, custom labels on wine bottles make anyone on the receiving end feel extra special. We break down the many ways you can create custom labels for wine bottles to add that unique edge to the occasion. Bridesmaid or Groomsman Gifts You thought you were off the hook when it comes to proposing after popping the question…you were wrong! These days, its trendy to also prepare something special to make your friends status of bridesmaid and groomsman official. …

The Benefits of Custom Decals

24 May 2018

As a business owner, the number one question on your mind is likely, How do I differentiate myself from my competitors? With saturated markets and rife competition, establishing a sense of exclusivity and customisation is essential to keeping your business top of mind within your target market. The starting point for this is with your branding and marketing strategy – by continually coming up with fresh, innovative ways to draw your customers in. What better way to achieve this than throu…